INXVIII (IN X 8) Fashion Inc. is a luxury bridal and evening wear brand based out of Toronto, Canada. The brand was established in 2019 by our founder and Creative Director Nicole Sharma.
Nicole has worked in the fashion retail industry for over 2 decades. She has worked as a Manager, stylist, merchandiser and trend forecaster for some of the best retailers in the world. Her love for fashion and experience with retail led to the birth of the concept of the brand.
INXVIII stands for the word innate. Fashion is everywhere; it is art, it is a form of self-expression and a way of saying who you are, but style is intrinsic; it is innate. The idea is to create clothes that reflect the woman on the inside, on the outside as well.
A few Key concepts for the brand were to firstly create a line that would represent a strong, independent and inspirational woman. Secondly that the items would be reflective of the current trends represented on the runways. And lastly, creating clothes that could be styled in many ways other than just to traditional events. Something different from the typical traditional outfits that are just worn once and then wasted. Reducing waste and mindful consumption are very close to Nicole’s heart. It's something we constantly strive for as a company and has always been an integral part of our brand identity.
INXVIII (IN X 8) is designed in Canada and currently produced by a female owned production house in Mumbai, adding another woman entrepreneur to the brand. The key brand design principles are modernity and elegance; curating trends while adhering cultural arts and techniques.
Our vision is to create a smooth shopping experience for a woman who wants to support other women, loves fashion and likes to get the most wear out of even her specialty purchases. This is our strategy to help reduce waste and not to mention be much kinder on your wallet and to our planet.
Join us on our journey!